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Five Steps for Successful Nonprofit Fundraising

PUBLISHED: 
May 15, 2018
by Amanda L. Ravens, Special Events & Corporate Partnership Manager, Spaulding Rehabilitation Hospital
Who is Amanda Ravens?

Amanda is the Corporate Partnership Manager at Spaulding Rehabilitation Network, located in Boston, Massachusetts. In her role, she matches the philanthropic interests of companies with the funding needs of the hospital, as well as secures sponsorships for the Network’s high profile fundraising events. Prior to her current position, Amanda managed fundraising events and worked in major gifts.

Amanda graduated cum laude from the Isenberg School of Management at the University of Massachusetts - Amherst and currently resides in Boston with her dog, Mogley. She has completed four marathons and is an avid Boston sports fan.

Amanda can be reached at AmandaLRavens@Gmail.com and is available for hire to consult on specific fundraising related challenges, as well as strategic planning and campaign enhancements.

A Note From Amanda:


Last fall, I was invited to speak at the Alliance for Community Media Northeast Region Conference. As a fundraiser and relationship management professional, I shared my experience in healthcare philanthropy and focused on the implementation of fundraising best practices in a community media setting. Following my presentation, I was approached by Tightrope Media Systems and asked to create fundraising-related content to support their current and prospective clients.

Across the country, community media stations rely heavily on the ability to secure philanthropy dollars; however, many encounter challenges due to limited resources and experience. Asking for money is hard and is uncomfortable for most. Additionally, fundraising is typically not the primary role of a single staff member within a community media organization. Over the next several months, I will be sharing a wide range of strategies that can enhance overall business success and boost your fundraising totals. To begin, it is important to understand the basic fundraising principles, the giving cycle and what motivates people to give.

The Fundraising Cycle:

The work of a fundraiser is never done and should be thought of as an ongoing relationship. It is often helpful to refer to the fundraising cycle to help strategize, forecast and manage donor relations. The cycle includes:IDENTIFICATION, QUALIFICATION, CULTIVATION, SOLICITATION and STEWARDSHIP.


Five Proven Steps to Successful Fundraising Infographic: IDENTIFICATION, QUALIFICATION, CULTIVATION, SOLICITATION and STEWARDSHIP
Five Proven Steps to Successful Fundraising
What Motivates People to Give:

For many, asking for money is an uncomfortable
task. If you have trouble with “the ask” try to remind yourself that you are
not asking someone to consider a risky investment, but are working to better
the community you live and work in.

A few years ago, I had the pleasure of
attending a keynote address from David Rubenstein, an American financier and
philanthropist. Mr. Rubinstein is best known as the co-founder of The Carlyle
Group, a global private equity firm, as well as a signer of The Giving Pledge,
a campaign to encourage the world’s wealthiest individuals to contribute a
majority of their wealth to philanthropic causes. During his address, Mr.
Rubenstein said,

Understanding what motivates donors—generally,
as well as specifically—is crucial to fundraising success. In addition to Mr.
Rubenstein’s personal philanthropic motivations, the primary reasons that most
donors give include:
.
Fundraisers should use the aforementioned to help connect prospects to specific funding needs, especially during the cultivation process. Next time you are
with a prospect, try asking the question “why do you/what motivates you to give to your charities of choice?” You’ll be surprised by how helpful it will become in your strategy.

Next Up:

In my next post, I’ll cover sources of funding, as well as trends in philanthropy across the U.S. If you have any questions regarding the content covered in this first post, please feel free to contact me at amandalravens@gmail.com. Subscribe to PEG Experts Blog posts here to stay up to date on my latest articles! 

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