Monetize Your Content with Cablecast—No Coding Required

Online viewership is up, but revenue hasn’t kept pace. For municipal video teams, finding efficient, low-maintenance ways to monetize digital content is a great way to generate income. That’s where the new paywall feature for Cablecast Internet Channels for REFLECT+ users comes in—now it’s easy to monetize your web presence without adding extra work to your plate. Cablecast showed off these new features coming to Cablecast 7.10 in a preview at the 2025 Alliance for Community Media National Conference at Boston University.

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Turn Viewers into Subscribers

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With the new paywall feature for Cablecast Internet Channels, which will be available in the next Cablecast software update, you can start charging for access to your content in just a few clicks. Want to make only certain videos paywalled? You can. Want to gate your whole channel? That works for both live and VOD content, too.

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Viewer access is managed via email-based memberships. There are two flexible ways to handle sign-ups: upload a member list via CSV or let users sign up and pay directly through Stripe. There’s no custom development or complicated setup. Instead, it’s a clean, email-based experience with instant access via magic links, so your viewers don’t have to worry about passwords or logins. 

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A paywall unlocks a sustainable revenue stream for stations without the overhead. It's ideal for educational content, community events, or any premium programming that goes beyond your standard government meetings.

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Another New Way to Monetize

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In addition to paywall access, Cablecast now lets you add pre-roll video messages before your main content, which is another effortless way to generate revenue. Just assign a playlist of short underwriting or sponsor shout-outs in Cablecast, and the system will handle the rest, randomly selecting a message to play before each video. 

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These pre-rolls run on Cablecast Internet Channels and embedded players around the web. There’s no extra coding, no third-party integration, and full playback reporting is included, giving your station a turnkey way to acknowledge support and highlight sponsors to your streaming audience.

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Turn your online operations into a revenue-positive asset for your city, with a lightweight, scalable workflow that lets you focus on creating and delivering quality programming to your community.

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