BRAND ASSETS

Save us from an identity crisis!

Name

Cablecast Community Media can be shortened to simply Cablecast. Cablecast is one word with only the first letter capitalized (Cablecast is not a camel). Cablecast refers to our broadcast, streaming, and OTT broadcast tools. This product line is part of the Tightrope suite of digital media tools.

Tightrope Media Systems can be shortened to "Tightrope" or "TRMS", especially when being spoken or written. Our logomark is referred to as "The Tightrope Guy" or "Tighty".

Brand Voice

We strive for accessibility by using plain language that avoids jargon when possible and provides explanation of industry-specific terms and acronyms. Keep it fun, light, and informative.

Tagline

Your content meets your community whenever and wherever they watch.

Short Description

Cablecast empowers local governments and community media stations to deliver accessible, engaging video across every platform. From live meeting automation to turnkey streaming and on-demand access, Cablecast gives you the tools to streamline operations, increase transparency, and connect with more residents—wherever they watch.

Long Description

Need an all-in-one solution for presenting your channel across all media platforms with zero extra effort? Cablecast VIO Video Servers offer a premium channel-in-a-box solution for cable operations that want consolidated management and distribution on web, mobile, and over-the-top (OTT), as well as live social media feeds.

It has all the power, convenience, and efficiency you need to contribute, manage, distribute and
promote your content across all digital platforms.

• Combined scheduling, broadcast and streaming automation, simulcast management, graphics, captioning, and translation.
• Seamless, integrated solutions for Video on Demand, mobile & OTT streaming via cloud content delivery.
• Integrated solutions for VOD indexing, embedded meeting agendas, unlimited Internet Channels, and enhanced transcript search.

Web Content Accessibility Guidelines

We expect a minimum of WCAG AA compliance in our product and marketing materials and we strive to hit AAA compliance. Please help us maintain our brand and uphold out core values by upholding same level of compatibility when representing Cablecast.

Colors

#2EA761
3:1 AA
6.8:1 AA

#479ECD

7:1 AAA

#444A59

8.8:1 AAA

#8D96A9

7:1 AAA

#E8E8E8

17:1 AAA

#296442

7:1 AAA

#285E7E

7:1 AAA

Text over our brand colors should be represented in the colors shown to maintain proper contrast ratios.

Logos

Use vector files (like SVG) for logos on websites because they scale cleanly without losing quality and support accessible text and contrast. Avoid raster files (like JPG or PNG) for logos when accessibility or responsiveness is important, as they may blur, pixelate, or lack alt text support.

Cablecast Horizontal
Cablecast Horizontal

This is our standard horizontal logo.

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JPGPNGSVG
Cablecast Horizontal Light
Cablecast Horizontal Light

Only use this logo when the standard version doesn't work.

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JPGPNGSVG
Cablecast Vertical
Cablecast Vertical

This is our standard vertical logo.

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JPGPNGSVG
Cablecast Vertical Light
Cablecast Vertical Light

Only use this logo when the standard version doesn't work.

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JPGPNGSVG
Cablecast logomark
Cablecast logomark

Use this only for decoration.

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JPGPNGSVG

Still not satisfied?

We're proud of what we do and we love when others help spread the word, but in order to maintain a consistent identity among others in our industry, we ask that you please not alter the brand assets we provide. This includes things like changing descriptions, not using the proper file on the proper background, resizing, or reformatting images. If you don’t find what you need in our kit or have a question about what to use, don’t hesitate to email us at marketing@cablecast.tv.

400 S 4th Street · Suite 410 · #92452 · Minneapolis, MN 55415
© 2024