Imagine underwriting messages playing automatically before every video on your website, keeping sponsors visible and your station supported. Automated Preroll Messaging lets you play short videos (perfect for underwriting acknowledgments) before your on-demand content on your website and embedded Cablecast players. Simply create a playlist of sponsor messages in Cablecast, and the system handles playback before each video. No code or special setup is required. It’s an easy, low-maintenance way to extend your underwriting strategy online, with built-in playback reporting and zero development work.