MINNEAPOLIS, MINNESOTA, April 14, 2026 – Bitfocus and Elgato will join Tightrope Media Systems at the 2026 NAB Show (Booth W1642), which runs April 19-22 in Las Vegas. The partners will demonstrate how flexible, software-driven control and accessible hardware solutions are helping municipal media teams streamline live production while maintaining efficient, reliable production environments.
Bitfocus, known for its powerful control and automation platform, focuses on simplifying complex production systems through unified, brand-agnostic control. Its Buttons software enables teams to manage cameras, switchers, routers, and audio systems from multiple manufacturers within a single interface. Elgato complements this software-driven flexibility with intuitive control surfaces, including its widely adopted Stream Deck devices. Its customizable controllers provide tactile, programmable interfaces that simplify production tasks.
Together, these technologies integrate seamlessly within the Cablecast playout and automation ecosystem, as well as the MediaScribe AI-powered media accessibility and transcription service, enabling streamlined workflows for community media operations. At NAB, the companies will demonstrate how municipal teams can automate complex processes into simple, repeatable actions using Buttons and Stream Deck, whether deployed in fixed council chambers or mobile production scenarios.
Common use cases include meeting coverage workflows that reduce entire productions to a small set of triggers for starting a session, pausing for breaks, and ending a meeting. This level of simplification helps teams maintain consistency, reduce operator error, and expand access to video production across departments.
The combined solution also supports both physical and virtual control options, allowing users to operate systems through dedicated hardware or web-based interfaces. This flexibility ensures that teams can adapt quickly to changing production needs, whether working in a controlled studio environment or responding to unexpected field requirements.
“Most community media organizations don’t have the luxury of large teams, and many of them don’t even have a full-time engineer. They need to keep their workflows as automated as possible and couple that with simplified control systems,” explained JJ Parker, co-founder and CEO of Tightrope Media Systems. “That’s why we’re excited to demonstrate these solutions at NAB with our partners, Bitfocus and Elgato, who can help create reliable and cost-effective workflows for Cablecast and MediaScribe customers.”
About Bitfocus
Bitfocus (bitfocus.io) is the Norwegian powerhouse redefining how the world controls and monitors complex AV and broadcast environments. Founded by pioneers in real-world production, the team specializes on building intuitive, high-performance and practical tools designed to solve the industry’s most demanding workflow challenges.
Bitfocus first revolutionized the market with Companion, the industry-standard software that brought professional control to a global community. Today the company leads the way with Buttons, an enterprise-ready platform engineered for mission-critical reliability. By combining secure access, dynamic routing and monitoring with its signature user-centric design, Bitfocus delivers the scalable, flexible solutions trusted by the world’s most elite broadcast and live event teams.
About Elgato
Elgato is a world leader in online audiovisual technology, empowering content creators and digital professionals to transform their ideas into immersive, impactful experiences. From award-winning cameras, microphones, and lighting to control surfaces, capture cards, and studio mounts, Elgato sets industry benchmarks that shape the status quo of digital storytelling. Backed by parent company CORSAIR (Nasdaq: CRSR), the brand leverages a strong global distribution network and consistent product innovation to deliver sustained growth. A trusted name in a rapidly expanding market, Elgato drives value for both creators and investors through its commitment to excellence and forward-thinking strategy.
About Tightrope Media Systems
For more than 25 years, Tightrope Media Systems has been providing video distribution and media accessibility solutions that help government and community organizations deliver timely messaging to the right people in the right place at the right time. Its Cablecast community media multiplatform playout automation simplifies video distribution for cable channels, websites, and mobile and OTT streaming devices. And its MediaScribe platform provides comprehensive video accessibility for live and on-demand content—including live captions, real-time translation, meeting transcription, and audio descriptions—helping government teams meet ADA Title II compliance requirements. Find out more at www.trms.com or call (612) 866-4118.
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