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Tightrope Partners with Burbio for dynamic hyper-local event feeds (virtual too!)

PUBLISHED: 
May 18, 2020

View this story in Broadcast Bridge magazine.

Watch Burbio's recent presentation on the PEG Expert's Forum here.

Tightrope Media Systems has forged a new partnership with Burbio, a digital platform that aggregates community event data from public sector organizations across the United States. Integration between Tightrope’s Cablecast Community Media platform and Burbio’s zip code-level event database enables Cablecast customers to pull in hyper-local, automatically-updated calendar information for display in their broadcast and online bulletin boards, reinforcing their position as a crucial information resource for their community.

“We are always looking for new opportunities to support our customers’ missions to keep their audiences informed and enhance their value to their communities. The ability for stations that subscribe to Burbio to bring its aggregated data into the Cablecast platform will provide significant time savings for our customers while helping cement them as the go-to resource for hyper-local event information,'  said Michelle Alimoradi, marketing manager at Cablecast Community Media.

"We are always looking for new opportunities to support our customers’ missions to keep their audiences informed and enhance their value to their communities. [Burbio provides] significant time savings for our customers while helping cement them as the go-to resource for hyper-local event information"

The automated, cost-effective Burbio service aggregates and continually updates hyper-local community event information from school districts, government, libraries, non-profits, businesses and sports leagues. Burbio’s co-founder and CEO Julie Roche is a mother of four children who was frustrated by the fragmentation of event data between numerous websites, emails and apps, leading her to build Burbio’s technology to organize it all in one place.

“Local event data can be very difficult for local media to compile on their own, often relying on sources to submit their own events into calendars that may be incomplete, repetitive and time-consuming,” said Roche. “The Burbio platform was designed to overcome this challenge, and we’re thrilled to work with the like-minded team at Cablecast who are similarly focused on serving the needs of community media centers.”

“Local event data can be very difficult for local media to compile on their own, often relying on sources to submit their own events into calendars that may be incomplete, repetitive and time-consuming...[Burbio was designed] to overcome this challenge.

COVID-19 UPDATE: “As stay-at-home orders took hold across the US, traditional local life as we know it came to a halt,” said Julie Roche, Burbio co-founder. “After a few days, we noticed a transformation in the way community organizations engaged and entertained residents as they introduced a wide variety of creative and engaging virtual programming.”

Because Burbio already tracks public event information across all 50 states from over 100,000 library, arts, government, volunteer, and recreation organizations - plus K-12 schools - automatically updating for changes and additions - users can now use  Burbio.com to find virtual offerings in their towns or nationwide, by interest, as well as events running at a specific time or always available. Programming is wide ranging, from virtual tours of national parks, foreign countries, and monuments, to exercise and meditation, foreign language instruction, art history, book club discussions, open mic nights, story times, zookeeper discussions, children story times, and music and singalong events led by local performers.  

"We are thrilled to showcase the innovative online programming libraries are creating to engage residents," said Julie Roche, Burbio CEO.  "We fully expect in-person community life to resume in the coming weeks and months, but we also think that many of the great innovations around remote programming that have been developed will continue long after this crisis has passed.”

We are thrilled to showcase the innovative online programming libraries are creating to engage residents...We fully expect in-person community life to resume in the coming weeks and months, but we also think that many of the great innovations around remote programming that have been developed will continue long after this crisis has passed.

To connect with Burbio about services or to schedule a demo email dennis(at)burbio.com.

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