Cablecast—a pioneer in video playout server automation and multi-platform content distribution for Public, Education and Government access channels—is launching the Government Video Podcast for video professionals in local government ahead of NAB Show 2024. Listeners can expect a bi-monthly episode drop as co-hosts Dana Healy, VP of Sales for Cablecast and Michelle Alimoradi, the team’s Marketing Director, peel back the layers of video work in the public sector, backed by real-world examples, case studies, and a community of experts sharing their insights.
Cablecast is in its third year of publishing a monthly newsletter for video specialists in government, which was recently rebranded to the Government Video Digest to align with the podcast. In 2023, the team leveled up its engagement with its local government contingency by taking topics that were trending among their readership to a set of live-streamed discussions at NAB Show on streaming workflows for government meetings and overall government video best practices.
"The Summit started because NAB, which is great place for solving video workflow problems, felt too commercial and lacked sessions for the public sector," Alimoradi, explains. "We noticed that the program managers, PIOs, City Clerks and other folks in local government communications roles wanted a dedicated space to discuss their specific challenges. That's how the Summit was born.” But Alimoradi says that following the success of the Summit the team realized the demand was too big for a single event as NAB. That's how the idea for the podcast was born.
The first two episodes of The Government Video Podcast, are now streaming on [add all platforms] and aim to bring clarity to city communication teams around best practices and drive innovation among local government video professionals by providing a toolkit to expand service delivery through broadcast video and streaming. What’s more, episode two focuses on NAB inside tips, noting that some listeners may be very familiar with the event, while others won’t have any idea what NAB Show is or who it’s for.
Alimoradi and Healy have worked in the industry for decades and both called out a need to discuss what's working and what isn't in this sector, saying their daily interactions in their roles have revealed a lack of uniformity, a wide range of stakeholders, and vastly different skill sets among departments from city to city.
"We want to bring practitioners and experts together to discuss organizational structures, departmental responsibilities, and innovative projects within the video space for government entities," says Healy.
The Cablecast Team, with over 25 years of dedication to community media and a growing relationship with municipalities, is well-positioned to connect station operators, policy leaders, and legal experts from all over the country to fill in the knowledge and capacity gaps and help municipal video organizations do the most for their residents.
With Healy and Alimoradi trading off as hosts, the Government Video Podcast will dive into discussions on media content accessibility, gear, broadcast and streaming workflows, as well as the nuances of policy, compliance, and the role of video in expanded resident services.
Healy and Alimoradi also aim to make media management more efficient for city video operations and save staff time when distributing media across multiple platforms like cable channels, websites, and mobile and OTT streaming apps.
Other discussions you can expect to hear in future episodes will be the influence of AI on government operations, shifts in content demands like the transition from voter mobilization to secure voting practices, and the integration of video into broader civic initiatives.
For more information, to subscribe to the podcast, or to become part of the conversation, visit the Government Video Podcast's website.
If you’re attending NAB Show this year, you can find Cablecast at the Renaissance Hotel next to the South Hall entrance of the Las Vegas Convention Center in Suite 839. You can schedule an appointment ahead of time here.
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