Cablecast RTMP: Time to Simplify Simulcasting

Updated: Sep 26, 2023

View of Video production studio, Cablecast VIO playback servers, and a person watching a video live on laptop

Streaming to multiple platforms at once can be stressful. We get it. Cablecast RTMP can take that stress away and leave you with a simple, streamlined simulcasting workflow to your cable channel and beyond.

First, let’s unscramble the acronym. RTMP is short for Real-Time Messaging Protocol. Essentially, RTMP technology lets you stream video over the internet with low latency. It was originally developed by Macromedia so data could be streamed from a server to Flash Player media players. Adobe eventually acquired Macromedia and Flash Player was discontinued a few years ago, but RTMP streaming technology continues to be used.

Video files are very large – even simple talking head programs create a lot of data. RTMP chops up the video files into smaller packets for transport and then reassembles them. Think of it like one of those LEGO toy sets – RTMP takes the completed model (live video), uses an encoder to break down all the pieces for transport, and rebuilds the model at another location (server) from which your viewers can view it.

Other companies such as Restream and Wowza offer RTMP streaming solutions, and there are free solutions like OBS as well. However, Cablecast RTMP is designed for stations that want to simulcast to their cable channel in addition to websites, streaming apps and social media live feeds.

Through the Cablecast Cloud Services Dashboard, you can manage all your streams in one place. The dashboard makes it easy to streamline your simulcasting – it shows all simulcast locations, provides easy access to URL and key data for adding or removing streams, and displays the status of all streams for convenient monitoring.

With Cablecast RTMP, there’s no port forwarding or network configuration, so setup is easy. You can also configure branding, livestreams and playlists for your channel app right from the dashboard. Plus, Cablecast RTMP is fully integrated with Cablecast VIO servers, so everything stays in your Cablecast environment for added convenience and security.

Not a Cablecast customer? Not a problem. You don’t need a Cablecast server to use Cablecast RTMP. It works with any automation server – and with a user-friendly design, it offers a streamlined solution for operations that support cable channels.

Want to see how Cablecast RTMP can improve your workflow? Get started here.

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