HCAM Attracts New Viewers with Cablecast

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Established in 2008, Holbrook Community Access and Media (HCAM) in Holbrook, MA, has expanded its audience in recent years by expanding its reach with Cablecast.

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Prior to Cablecast, cable TV was “our biggest connection to our community,” recalled Zack Gorman, HCAM executive director. “Since we purchased a Cablecast, most people find us through our video-on-demand platform.”

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The station has also started using Cablecast’s integrated OTT content distribution tools as well, combined with a stronger social media presence. “We’ve found our viewership has increased because we’ve given people better opportunities to find our programming,” Gorman added.

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