Media kit
Brand assets.
Save us from an identity crisis! Everything you need to represent Cablecast correctly: logos, colors and a few usage notes. Cablecast Community Media can be shortened to simply Cablecast (one word, capital C).
Colors
The Cablecast palette.
Green
#2EA761
Primary
Blue
#479ECD
Secondary · AAA
Green dark
#296442
Buttons · AAA
Blue dark
#285E7E
AAA
Gray dark
#444A59
Text · AAA
Gray medium
#646B7A
Muted text · AA
Gray light
#E8E8E8
Surfaces
Voice & usage
How to sound like us.
- Plain language first. Write for accessibility. Avoid jargon whenever a simpler word will do.
- One word, capital C. It's “Cablecast,” not “CableCast” or “cablecast.”
- Accessibility is the standard. We target WCAG 2.1 Level AA at minimum and strive for Level AAA, in our product and our materials.
- Our tagline. “Your content meets your community whenever and wherever they watch.”